A short branding project for the city of Santa Maria.
Rebranding an Unsung City
I designed a branding system from logo to webpage highlighting Santa Maria's connection to the California Coast.
01.
Branding
02.
Figma
03.
Systems Thinking
04.
Adobe Illustrator
05.
UI/UX Design
Skills Demonstrated
Project Scope
I was tasked with redesigning an existing logo and homepage of my choice for a class. This was during my time living in Santa Maria, a small city in Southern California. I didn't like it there, and decided I would rebrand the city's website in order to gain more appreciation for what it had to offer.
Site Audit
I navigated through Santa Maria's city website, immediately noting the overwhelming amount of information, lack of hierarchy, and unscalable logo.
Iterations + Wireframes
Santa Maria is defined by its warmth, sunny beaches, the smell of tri-tip barbecue, and the glistening fields of ripened strawberries. It's an unsung classic of the West Coast.
